Senior Native Performance Marketing Manager (Digital Products)

TL;DR

Senior Native Performance Marketing Manager (Digital Products): Scaling user acquisition across major native platforms and Google Ads for global digital products with an accent on native strategy, funnel optimization, and aggressive A/B testing. Focus on managing high-budget global accounts, uncovering new audience segments, and optimizing CPA and growth KPIs.

Location: Hybrid in Vilnius, Lithuania (includes 1 WFH day per week and 20 additional remote days per year)

Salary: From €4,000 Gross per month

Company

hirify.global is a high-impact team building scalable global e-commerce solutions and digital products used by millions of users worldwide.

What you will do

• Own the native strategy and execution, scaling user acquisition across platforms including Taboola, Outbrain, Criteo, and MediaGo.
• Manage and optimize Google Ads (Search, PMax, Display, YouTube) to balance and complement the performance marketing mix.
• Perform daily campaign management and aggressive A/B testing of angles, headlines, images, and landers.
• Collaborate with the creative team to craft high-performing copy and visual assets.
• Monitor funnel metrics daily to ensure campaigns meet strict CPA and growth KPIs while managing significant advertising budgets.
• Conduct competitor research and monitor industry trends to adapt quickly to platform policies and algorithm updates.

Requirements

• 3+ years of hands-on experience running and scaling high-budget Native Advertising campaigns.
• Solid experience with Google Ads across multiple formats (Search, PMax, Display, YouTube).
• Proficiency with the growth stack, including GTM, GA4, and complex conversion tracking setups.
• Strong grasp of attribution models, CRO, LTV, and direct-response marketing fundamentals.
• Ability to analyze large datasets to make swift, data-backed optimization decisions.
• Must be based in or able to work hybrid in Vilnius, Lithuania.

Nice to have

• Experience scaling DTC e-commerce brands, subscription models, or info-products internationally.
• Expertise in native-specific funnel strategy.
• Knowledge of the health & wellness vertical and compliance requirements.
• Previous experience mentoring junior or mid-level performance marketers.

Culture & Benefits

• Flexible work-life balance: Birthday off, early finish on Fridays, and 1 WFH day per week.
• Global flexibility: 20 extra remote days per year from anywhere in the world.
• Health and wellness support: Prepaid therapy, private health insurance (after 3 months), and annual blood tests.
• Professional development: Personal budget for courses, conferences, books, and internal trainings.
• Long-term rewards: Extra paid vacation days based on tenure and travel vouchers for milestones (€3,000–€5,000).
• Team connection: Annual stays in company apartments and regular team-building activities.