Performance Marketer (Meta, Google Ads)

TL;DR

Performance Marketer (Meta, Google Ads): Planning, executing, and optimizing paid campaigns to drive ticket sales with an accent on data-driven optimization and AI integration. Focus on managing high-velocity budgets, A/B testing audiences, and leveraging LLMs for automation and copy generation.

Location: Remote (Must be based in Egypt); must be able to work GCC hours

Company

A pioneering leader in the online event guide and ticketing solution industry, serving the GCC and Europe.

What you will do

• Plan, build, and optimize paid campaigns across Meta (Facebook, Instagram) and Google Ads (Search, PMax, Display, YouTube).
• Manage and reallocate monthly budgets across multiple events and markets based on real-time performance.
• Run structured A/B tests on audiences, placements, bidding strategies, and creative assets.
• Maintain conversion tracking via Meta Pixel, CAPI, Google Ads tags, and GA4 configuration.
• Build performance dashboards in Looker Studio and deliver actionable post-campaign analysis.
• Integrate AI tools daily for ad copy iteration, audience research, and workflow automation.

Requirements

• Minimum 2 years of hands-on experience managing paid performance campaigns on Meta and Google Ads.
• Proven track record of hitting ROAS or CPA targets with live budgets.
• Strong working knowledge of GA4, conversion tracking setup, and advanced spreadsheet functions.
• Fluent Arabic (reading and writing) for creating and reviewing ad copy.
• Professional English proficiency, written and spoken.
• Must be based in Egypt with a reliable home working setup.
• Active, daily use of AI LLMs (ChatGPT, Claude, Gemini) for research and analysis.

Nice to have

• Experience in events, ticketing, travel, or high-velocity e-commerce.
• Google Ads and Meta Blueprint certifications.
• Familiarity with Looker Studio, BigQuery, or SQL.
• Experience running campaigns for GCC or MENA audiences.
• Experience with TikTok Ads, Snapchat Ads, or automation tools like Zapier/Make.

Culture & Benefits

• Dynamic and inclusive work environment.
• Opportunity to work with a leading ticketing provider in the GCC region.
• Chance to contribute to the entertainment industry and shape experiences for millions of users.