Associate, Performance (Performance Marketing)

TL;DR

Associate, Performance (Performance Marketing): Drive campaign activation, optimization, and reporting for global brands with an accent on Google Ads and data-driven insights. Focus on scaling campaigns through A/B testing, keyword strategy, and cross-platform performance analysis.

Location: Hybrid in Beirut, Lebanon (office attendance approximately four days a week)

Company

hirify.global is an AI-driven global media collective that helps leading brands navigate change and deliver transformational growth through data and creative personalization.

What you will do

• Drive best-in-class campaign activation, ensuring frequent optimization and reporting.
• Leverage data analysis to gain actionable insights and enhance client strategy and outcomes.
• Manage end-to-end Google Ads campaigns, including setup, keyword research, audience targeting, and bidding strategies.
• Adopt a continual test-and-learn approach by developing A/B tests and sharing results with the team.
• Ensure client satisfaction by adhering to service level agreements (SLAs) and providing high-quality deliverables.
• Stay current with digital marketing developments and foster a culture of continuous improvement.

Requirements

• Minimum 2 years of experience in performance marketing with a focus on optimizing for sales/revenue KPIs.
• Strong hands-on expertise with Google Ads, Google Ads Editor, and Google Keyword Planner.
• Proven experience across major platforms including Meta, TikTok, Snapchat, LinkedIn, and X (Twitter).
• Deep understanding of the digital ecosystem, tracking tech stacks, and measurement principles.
• Highly organized with strong attention to detail and a collaborative team-player approach.
• Must be based in Beirut, Lebanon to support the hybrid work model.

Nice to have

• Familiarity with GA4 and advanced campaign measurement principles.

Culture & Benefits

• Access to global hirify.global and WPP networks for professional development and networking.
• Collaborative environment with frequent in-office events and thought leadership sharing.
• Competitive medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Employee mental health awareness days and preferential partner discounts.