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Director of CTV Retail Media (CTV)
170 000 - 250 000$
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Описание вакансии
Текст:
TL;DR
Director of CTV Retail Media (CTV): Leading the development, execution, and optimization of retail media strategies using LG's first-party data and inventory with an accent on CTV advertising, retail media networks, and cross-functional execution. Focus on integrating ad inventory and data streams, building scalable partner frameworks, and analyzing campaign performance to improve ROI.
Location: Englewood Cliffs, New Jersey, United States. Preferred location: New Jersey to support collaboration with geographically distributed teams.
Recruiting range: $170,000–$250,000 USD annually.
Company
is a global technology company with businesses spanning home appliances, media and entertainment, vehicle solutions, and eco solutions.
What you will do
- Lead retail media initiatives across Retail Ads, LG Ads, DxP, LGEUS Marketing, NAC&S, and headquarters teams.
- Coordinate campaign operations, marketing strategy, execution, and post-campaign performance measurement.
- Oversee the integration and use of ad inventory sources and data streams for targeting, execution, and reporting.
- Develop retail media strategies aligned with broader marketing and business objectives, including relevant in-store marketing initiatives.
- Build scalable retail media frameworks for additional non-traditional retail partners.
- Analyze campaign performance, generate actionable insights, and advise on complex retail media opportunities.
Requirements
- 8–12+ years of experience in retail media, digital advertising, or a related field, with director-level leadership experience.
- Experience working with major national or large-scale retail partners.
- Strong understanding of retail media networks, ad operations, data integration, and performance measurement.
- Experience managing cross-functional teams and collaborating with internal stakeholders and external partners.
- Ability to navigate complex organizational structures and align multiple teams.
- Strong analytical, strategic thinking, and communication skills.
Nice to have
- Experience integrating CTV with in-store marketing activities.
Culture & Benefits
- Medical, dental, vision, and prescription benefits with no-cost employee premiums for eligible full-time employees and dependents.
- Company-matched 401(k) contributions with immediate vesting.
- Paid holidays, sick leave, and vacation time through a combined paid time off program.
- Performance-based short-term incentives, subject to role.
- Mental health resources, fitness incentives, paid parental leave, and family support programs.
- Life and disability insurance.
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