Business Intelligence Analyst (Marketing)

TL;DR

Business Intelligence Analyst (Marketing): Driving marketing strategies and optimizing campaign performance through advanced analytics and insights generation with an accent on ROI maximization and data-backed strategic proposals. Focus on developing customized BI dashboards, maintaining marketing databases, and translating complex data into actionable business growth recommendations.

Location: Canada

Salary: $65,000–$80,000

Company

A social-first agency building integrated ecosystems for brands to connect with modern consumers through strategy, talent, media, and technology.

What you will do

• Generate reports and communicate key findings, insights, and performance metrics to stakeholders using primary and secondary research.
• Create actionable recommendations to enhance marketing strategies and drive business growth.
• Develop customized dashboards and presentations using BI tools to facilitate data-driven decision-making.
• Manage and maintain marketing databases, ensuring data accuracy, integrity, and regulatory compliance.
• Collaborate with tech, product, and data engineering teams to improve internal processes and methodologies.
• Consolidate data from diverse sources and perform regular validation and cleansing processes.

Requirements

• Bachelor's degree in Business Administration, Marketing, Statistics, Economics, Business Analytics, or a related field.
• 3+ years of experience in marketing analytics or data analysis.
• Proficiency in data analysis tools such as Python, R, or SQL.
• Experience with marketing analytics platforms such as Google Analytics or Adobe Analytics.
• Must be based in Canada.
• Strong analytical skills with the ability to convey complex ideas to non-technical audiences.

Nice to have

• Experience working within a marketing agency.
• Knowledge of DSPs, Paid Media, and social media platforms.
• Experience in brand tracking and Brand Lift research.
• Experience with Google Cloud Platforms and BI tools like Looker and Looker Studio.
• Master's degree in a related field.

Culture & Benefits

• Comprehensive benefits and total rewards package.
• Fluid, creative, and growth-oriented work environment.
• Performance-led compensation structure with regular reviews and check-ins.
• Open, collaborative, and fast-paced company culture.