Product Marketing Lead (Ecommerce)

TL;DR

Product Marketing Lead (Ecommerce): Owning positioning, messaging, and GTM strategies for a B2B diamond marketplace with an accent on sales enablement and competitive intelligence. Focus on transforming complex product value into persuasive narratives and driving user acquisition for independent jewellers.

Location: Remote (European timezone)

Company

A fast-growing B2B marketplace transforming the global diamond and gemstone industry by connecting buyers and sellers worldwide.

What you will do

• Define and maintain hirify.global’s positioning, messaging, and core narrative as the business evolves.
• Lead go-to-market (GTM) strategies for new product launches, ensuring features resonate with target jewellers.
• Develop competitive intelligence to identify market alternatives and create winning arguments for the sales team.
• Build sales enablement tools, including decks, one-pagers, and talk tracks, to ensure a consistent story.
• Optimize the pricing and packaging narrative to make the product value obvious and accessible.
• Partner with product, growth, and demand generation teams to align messaging across all channels.

Requirements

• 5+ years of experience in product marketing, ideally within a B2B or marketplace environment.
• Proven track record of defining market segments and executing successful product launches.
• Exceptional writing and storytelling skills with the ability to simplify complex concepts.
• Strong proficiency in data-driven customer research and strategic positioning.
• Must work within the European timezone.
• AI-forward mindset, actively testing and applying AI tools to improve efficiency.

Nice to have

• Experience marketing to small business owners, retailers, or trade audiences.
• Background in Product-Led Growth (PLG) or self-serve marketplace models.
• Experience in sales enablement for SDR or inside-sales motions.
• Expertise in running competitive intelligence or win/loss programs.
• Genuine interest in jewellery, retail, or craft.

Culture & Benefits

• Flexible working hours and a vibrant, low-hierarchy company culture.
• Fully remote work arrangement.
• Unlimited holiday allowance.
• Significant opportunities for growth and ownership during an exponential expansion phase.