Senior EMEA Marketing Manager (SaaS)

TL;DR

Senior EMEA Marketing Manager (B2B SaaS): Leading regional marketing and field activities in collaboration with Sales with an accent on end-to-end event calendar management and vendor relations. Focus on designing high-impact brand experiences, optimizing ROI for regional campaigns, and driving pipeline capture across European markets.

Location: London, United Kingdom

Company

hirify.global provides a platform that helps developers innovate faster through feature management and software delivery safety valves.

What you will do

• Own and execute the EMEA field calendar, including owned events, third-party conferences, sponsorships, and partner co-marketing.
• Manage vendor relations and negotiate sponsorship packages to maximize brand visibility and deliverables.
• Collaborate closely with EMEA Sales and SDR teams to ensure high-quality on-site engagement and structured post-event follow-up.
• Design and implement innovative, memorable event formats that engage audiences and build brand awareness.
• Track and report on leads, pipeline capture, and ROI for all regional marketing activities to leadership.
• Contribute to broader regional digital and ABM-style programs to expand market reach.

Requirements

• 8+ years of experience in B2B SaaS marketing with a specific focus on field campaigns and events.
• Proven track record of managing a full event calendar from strategy and budget to execution and reporting.
• Proficiency with Salesforce, marketing automation platforms (Marketo, HubSpot), and event tools (Splash, Bizzabo, Cvent).
• Experience operating across diverse European markets, such as DACH or Central EU.
• Must be based in London, United Kingdom to act as the on-the-ground presence.
• Confident communication skills and the ability to operate independently.

Nice to have

• Experience executing regional localization and ABM-style programs.
• Proficiency in an additional European language.

Culture & Benefits

• Collaborative, humble, and respectful team environment.
• Equal opportunity employer valuing diversity and inclusion.
• Support for disability accommodations through a dedicated process.
• Opportunity to shape and build a regional marketing approach rather than following a standard playbook.