обновлено 15 дней назад
Global Product Marketing Manager (AI Systems & Accessories)
93 564 - 157 967$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Global Product Marketing Manager (AI Systems & Accessories) (AI Systems, Consumer Electronics): Developing and executing global marketing strategies and go-to-market plans for AI laptops, desktops, and workstations with an accent on product positioning, technical messaging, and lifecycle execution. Focus on translating on-device AI and NPU-accelerated performance into customer value, coordinating regional launches, and analyzing competitive and commercial performance.
Location: Irvine, CA, United States
Salary: $93,564–$157,967 per annum
Company
Razer develops gaming products and technologies for customers and professionals worldwide.
What you will do
- Develop and execute global product marketing plans for AI laptops, desktops, and workstations across consumer and edge Pro segments.
- Own product positioning, messaging, value propositions, and launch plans throughout the product lifecycle.
- Translate technical capabilities such as on-device AI, NPU performance, inference, and thermal features into accurate, benefit-led messaging.
- Create marketing assets including product briefs, battlecards, launch decks, feature narratives, training materials, packaging, advertising, web content, and merchandising.
- Coordinate launches and localized marketing activities with Product Management, Regional Marketing, Sales, Creative, Engineering, PR, vendors, and strategic partners.
- Track competitor activity and product performance, including sell-in, sell-through, market share, pricing, and campaign effectiveness.
Requirements
- 5+ years of experience in a similar product marketing role.
- Experience developing and overseeing marketing plans, including detailed global plans and execution strategies.
- Experience with PC or consumer electronics sales channels, including retail, direct, online, and distribution.
- Ability to write marketing copy and provide creative direction for digital marketing, web merchandising, print, video, and graphics.
- Strong organizational, administrative, communication, and prioritization skills, including interaction with executive management.
- Experience with Microsoft Word, Excel, Outlook, and PowerPoint.
Nice to have
- Experience working in a global company with stakeholders across multiple countries and time zones.
Culture & Benefits
- Work across a global organization spanning five continents.
- Opportunity to contribute to gaming products and initiatives with global impact.
- Inclusive and respectful workplace with reasonable accommodations where needed.
- Equal employment opportunity across the countries in which Razer operates.
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