Checkout Specialist (CRO)

TL;DR

Checkout Specialist (CRO): Planning, building, and analyzing experiments across the checkout funnel to improve conversion and user experience with an accent on A/B testing and conversion-oriented copywriting. Focus on optimizing the customer journey, developing evidence-based hypotheses, and iterating on visual and content-based experiments.

Location: Hybrid (Edmonton, Alberta)

Company

hirify.global is a fast-growing global legal solutions provider that empowers people to create professional legal documents easily.

What you will do

• Own end-to-end checkout experiments, from hypothesis and planning to launch and analysis.
• Develop and implement content and layout experiments for selection, payment, and receipt pages.
• Write high-conversion copy to support customer decision-making and align with business goals.
• Create Figma wireframes and production-ready assets for new checkout features and larger launches.
• Analyze funnel data, user research, and competitive research to form and validate hypotheses.
• Collaborate with Development, Product, UX Design, and Analysis teams to deliver successful projects.

Requirements

• Post-secondary education in Business, Marketing, Communications, Consumer Psychology, or a related field.
• Proven experience managing digital experiments from planning through to results analysis.
• Proficiency in HTML and CSS for iterating on visual experiments and responsive layouts.
• Practical skills in Figma for creating wireframes and implementation-ready specifications.
• Strong conversion-oriented writing skills to drive measurable outcomes.
• Must be able to work in a hybrid setup from the Edmonton, Alberta office.

Nice to have

• Ability to utilize AI tools for drafting, ideation, analysis, and prototyping.
• Experience using A/B testing or experimentation platforms and reviewing performance reports.
• Background in SaaS, eCommerce, subscription, or freemium monetization.
• Experience in technical writing, UX writing, or content design.
• Knowledge of conversion rate optimization (CRO) best practices.

Culture & Benefits

• Comprehensive health and dental benefits, including Health Care and Personal Spending Accounts.
• Excellent work-life balance with 37.5 hour work weeks and flexible schedules.
• Three weeks paid vacation plus bonus personal days.
• Professional growth opportunities with LinkedIn Learning and training budgets.
• Office perks including free catered lunches and monthly social events.
• Company share plan.