Growth and Demand Gen Lead (B2B Marketplace)

TL;DR

Growth and Demand Gen Lead (B2B Marketplace): Designing and executing scalable customer acquisition strategies for a global diamond marketplace with an accent on paid channels, SEO, and account-based marketing. Focus on building a value-first acquisition engine, optimizing attribution, and scaling qualified lead generation for the SDR team.

Location: Remote (Must be based in European timezone)

Company

hirify.global is a fast-growing B2B marketplace transforming the global diamond and gemstone industry by connecting buyers and sellers worldwide.

What you will do

• Set and execute the net-new customer acquisition strategy across paid and organic channels.
• Manage daily operations and optimization of Google and Meta ad accounts.
• Develop repeatable and scalable systems for qualified lead generation.
• Expand SEO and AEO (answer-engine) presence to increase organic discovery.
• Design and implement account-based marketing (ABM) programs for high-value targets.
• Partner with data and GTM engineering to ensure precise attribution and measurable ROI.

Requirements

• 5+ years of experience in growth or demand generation with a track record of scaling acquisition channels.
• Deep, hands-on expertise in building and optimizing Google and Meta campaigns.
• Experience across multiple channels including SEO, ABM, or lifecycle marketing.
• Strong proficiency in attribution, analytics, and data-driven decision-making.
• Ability to operate as an individual contributor in a fast-paced environment.
• Must be based in European timezone.

Nice to have

• Experience acquiring small business owners, retailers, or trade audiences.
• Background in marketplaces, self-serve, or product-led growth (PLG) models.
• Proficiency with Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel.
• Experience with content-led or value-first acquisition models.
• Deep expertise in SEO and AEO as search shifts toward AI-generated answers.

Culture & Benefits

• Flexible working hours and vibrant company culture.
• Fully remote work environment.
• Unlimited holiday allowance.
• Opportunities for professional growth and learning during an exponential expansion phase.