Product Marketing Manager (Attendee)

TL;DR

Product Marketing Manager (Attendee): Developing and executing attendee marketing strategies for large-scale events with an accent on value proposition design, pricing models, and acquisition initiatives. Focus on leveraging data-driven insights to optimize the attendee journey, drive engagement, and achieve measurable business outcomes in a fast-paced environment.

Location: Must be based in or able to work from New York, NY, Boulder, CO, or Santa Monica, CA offices (Hybrid: 3+ days/week in-office)

Salary: $75,000–$90,000/YR

Company

hirify.global creates global platforms for industries by organizing over 500 large-scale branded events and providing year-round digital content and data solutions.

What you will do

• Develop and refine attendee marketing strategies, including pricing, add-ons, and product features.
• Design acquisition and retention initiatives to maximize high-value audience engagement and lifetime value.
• Collaborate with campaign managers and communications planners to translate strategic goals into actionable go-to-market plans.
• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign performance.
• Monitor key KPIs such as registration numbers, conversion rates, and NPS to drive continuous improvement.
• Foster agile workflows and partner with cross-functional teams to ensure alignment on brand identity and operational priorities.

Requirements

• Must be based in or able to work from New York, NY, Boulder, CO, or Santa Monica, CA.
• Proven experience in attendee or product marketing, including value proposition development and pricing strategy.
• Strong analytical skills with experience in forecasting, segmentation, and KPI reporting.
• Ability to build cross-functional relationships with brand, operations, and strategic insights teams.
• Comfort working in a fast-paced, dynamic environment with shifting priorities.
• Data-driven mindset focused on delivering measurable business outcomes.

Nice to have

• Interest in applying behavioral science techniques to marketing strategies.
• Experience using advanced tools, such as AI, to enhance marketing effectiveness.

Culture & Benefits

• Competitive benefits including 401k match, health, vision, and dental insurance.
• Flexible work policy with the opportunity to work remotely for up to four weeks a year.
• Career development support through LinkedIn Learning, mentoring platforms, and internal job opportunities.
• Generous PTO policy starting at 15 days, plus national holidays and birthday leave.
• Strong wellbeing support including EAP assistance and free access to wellness apps.
• Inclusive culture with active colleague groups, social events, and charity volunteer days.