Guerrilla Marketing Associate

TL;DR

Guerrilla Marketing Associate (Marketing): Executing reactive stunt marketing campaigns from ideation to execution with an accent on cultural relevance and viral potential. Focus on spotting trending sports and internet moments, building real-world activations, and driving engagement through social media and creator partnerships.

Location: Must be based in the United States, with a preference for New York City. The role is remote-first but requires 2-3 annual in-person offsites and 5+ business trips per year.

Salary: $75,000–$100,000 plus equity.

Company

hirify.global is a rapidly growing, high-valuation sports gaming and fantasy sports platform dedicated to building intuitive, fun products for sports fans.

What you will do

• Identify and pitch viral stunt ideas based on real-time cultural and sports moments.
• Manage end-to-end execution of stunts, including concept development, vendor coordination, and logistics.
• Drive rapid deployment of content to ensure hirify.global is part of the conversation within 24 hours.
• Collaborate with social, partnerships, legal, and design teams to streamline campaign approvals.
• Distribute content to key meme accounts and creators to maximize organic reach.
• Analyze campaign performance using EMV, impressions, and qualitative sentiment tracking.

Requirements

• Must be based in the United States.
• Deep, native-level understanding of internet culture, meme trends, and social media dynamics.
• Proven ability to build content or communities from scratch, such as running a meme account or creator project.
• Strong sports knowledge and ability to anticipate trending topics.
• Ability to work in a fast-paced, reactive environment with tight deadlines.

Nice to have

• Experience executing real-world activations or stunts.
• Background in gaming, streaming, or creator culture.
• Experience with influencer partnerships and content clipping.

Culture & Benefits

• Unlimited PTO with flexibility around the NFL season.
• 16 weeks of fully paid parental leave.
• Comprehensive health, dental, and vision insurance.
• 5% 401k match and FSA.
• Home office stipend and a highly engaged, distributed workforce.