Director, Influencer Strategy

TL;DR

Director, Influencer Strategy (Marketing): Shaping the influencer strategy discipline by leading go-to-market efforts, driving sales enablement, and designing high-impact creator programs for a diverse portfolio of global brands. Focus on bridging the gap between strategic vision and measurable execution, while establishing thought leadership to drive client growth and upsell opportunities.

Location: Remote (US-based). While the role is fully remote, travel is required for client meetings, internal gatherings, and industry conferences.

Salary: $110,000–$130,000 + bonus

Company

A global partnership marketing agency managing programs for over 200 brands, leveraging proprietary technology to drive measurable growth through affiliate and influencer channels.

What you will do

• Partner with sales and delivery teams to build credible, data-driven influencer strategies for proposals and RFPs.
• Define program direction, including audience insights, competitive analysis, and platform recommendations.
• Add strategic narrative and context to performance reporting to demonstrate value and identify expansion opportunities.
• Provide ongoing strategic support to clients throughout the lifecycle to optimize and scale influencer programs.
• Contribute to external thought leadership through content creation and speaking engagements to build agency credibility.
• Collaborate across internal teams to ensure proposed strategies are grounded in realistic delivery, budget, and scope.

Requirements

• 7+ years of experience in influencer marketing with a focus on strategy and business development.
• Demonstrated ability to build and present complex influencer strategies to senior-level clients.
• Deep knowledge of the creator ecosystem across Instagram, TikTok, YouTube, Substack, and emerging channels.
• Strong written and verbal communication skills with the ability to produce client-ready materials independently.
• Bachelor’s degree required.
• Ability to travel as needed for business requirements.

Nice to have

• Working knowledge of affiliate marketing.
• Experience speaking at industry conferences or contributing to external marketing content.

Culture & Benefits

• 100% remote work environment with a focus on work/life balance.
• Comprehensive group medical, dental, and vision insurance.
• 401K plan with company matching.
• Open Paid Time Off policy plus dedicated wellness breaks in July and December.
• Wellness, technology, and education allowances.
• Paid parental leave and sabbatical opportunities.