PPC Specialist (Marketing)

TL;DR

PPC Specialist (Marketing): Managing and optimizing paid advertising campaigns and SEO strategies for a US-based web development agency with an accent on performance-driven results across Meta, Google, LinkedIn, and TikTok. Focus on increasing organic rankings, crafting high-converting ad copy for US audiences, and integrating AI-driven search optimization (GEO/AIO).

Location: Global Remote (Working hours: US Mountain Time)

Salary: USD 1,400 - 1,600 per month

Company

A US-based web development agency specializing in WordPress and Shopify website development.

What you will do

• Manage and optimize paid advertising campaigns across Meta, Google Ads, LinkedIn, and TikTok.
• Lead end-to-end technical, on-page, and off-page SEO strategies to increase organic rankings and quality traffic.
• Track, analyze, and report campaign performance analytics and ROI regularly.
• Write high-converting ad and landing page copy tailored to US cultural nuances and grammar.
• Implement Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) principles.
• Perform continuous A/B testing on ad creatives, audience targeting, and keywords.

Requirements

• 3+ years of hands-on experience in paid media management.
• Deep tactical proficiency with Meta Ads, Google Ads, and other paid ads platforms.
• Proven track record executing both on-page and off-page SEO strategies.
• In-depth understanding of AIO and GEO concepts for AI-driven search visibility.
• Excellent written English skills with a solid command of US grammar and tone.
• Working hours: 40 hours a week in US Mountain Time

Nice to have

• Experience working within a US Digital Marketing Agency environment.

Culture & Benefits

• Fully remote work arrangement.
• 2 weeks of PTO and 11 flexible paid holidays.
• Positive and supportive environment emphasizing continuous skill improvement.