PPC Specialist (Performance Marketing)

TL;DR

PPC Specialist (Performance Marketing): Driving measurable business growth through lead generation and optimization of paid media campaigns for a multi-location home services organization with an accent on Google Ads, LSA, and conversion rate optimization. Focus on reducing acquisition costs (CPA/CPL), scaling campaigns across multiple markets, and optimizing landing page performance.

Location: Remote (Must be based in Mexico, Colombia, Brazil, Costa Rica, or Jamaica). Working hours: U.S. Business Hours.

Company

hirify.global is recruiting a specialist for a rapidly growing, multi-location home services organization.

What you will do

• Manage Google Ads MCC accounts, including search campaigns, bidding strategies, and keyword research across multiple markets.
• Optimize Local Services Ads (LSA) to improve lead quality, visibility, and account health.
• Build and A/B test landing pages using Unbounce and Instapage to increase conversion rates (CRO).
• Analyze performance metrics (CPL, CPA, ROAS) and provide data-driven recommendations for scaling.
• Execute lead generation campaigns on Facebook and Instagram (Meta Ads) including retargeting and lookalike audiences.

Requirements

• 3+ years of hands-on Google Ads management experience.
• Proven track record of managing large monthly budgets ($200K+ monthly spend preferred).
• Expertise in Google Search, LSA, and multi-location advertising accounts.
• Proficiency with landing page tools like Unbounce or Instapage and a strong understanding of CRO.
• Must be based in Mexico, Colombia, Brazil, Costa Rica, or Jamaica.
• Ability to work during U.S. Business Hours.

Nice to have

• Experience in home services marketing (Plumbing, HVAC, Electrical, etc.).
• Knowledge of Google Business Profile (GBP) and Local SEO.
• Experience with CallRail, CallTrackingMetrics, or ServiceTitan.
• Basic HTML and CSS knowledge.
• Experience using AI-powered marketing tools.

Culture & Benefits

• Fully remote work arrangement.
• High-performance environment focused on measurable business outcomes.
• Opportunity to own paid media strategy across multiple markets.
• Clear career progression into Senior PPC, Performance Marketing, or Growth Management roles.

Hiring process

• Spark Hire Intro Video (3–5 minutes).
• Client Interview.
• Offer and Onboarding.