Lead PPC Specialist (Social Discovery)

TL;DR

Lead PPC Specialist (Performance Marketing): Owning and evolving the global Paid Search strategy for a portfolio of social discovery products with an accent on pLTV-based conversions and scalable account structures. Focus on leading the Paid Search team, designing rigorous A/B testing programs, and optimizing acquisition economics across international markets.

Location: Remote (any location)

Company

A group of social discovery companies creating digital platforms to solve loneliness and isolation through innovative social entertainment products.

What you will do

• Lead the global Paid Search strategy and manage budgets for Google Ads and Microsoft Advertising.
• Coach and develop the Paid Search team, including performance reviews and onboarding.
• Implement pLTV-based conversions and value-based Smart Bidding in collaboration with Analytics and Engineering.
• Establish a rigorous A/B testing program for bidding strategies, landing pages, and campaign structures using Google Ads Experiments.
• Analyze search demand and auction dynamics to identify scalable growth opportunities.
• Oversee conversion tracking and attribution across app, mobile web, and desktop.

Requirements

• Expert-level knowledge of Google Ads Search, including account architecture and international scaling.
• Hands-on experience with predicted lifetime value (pLTV) and offline conversion imports.
• Strong statistical foundation for experimental design, hypothesis testing, and sample-size calculations.
• Deep understanding of performance metrics: CAC, CPA, ROAS, and LTV-to-CAC.
• Proficiency with GA4, Google Tag Manager, SQL, BigQuery, and BI tools.
• Experience in budget forecasting and reporting for high-spend international accounts.

Culture & Benefits

• Full-time remote work opportunity with a global team of digital nomads.
• 28 calendar days of vacation and 7 wellness days per year.
• Health benefits: up to $1,000 gross per year for insurance or medical fees.
• Workplace reimbursement: up to $1,000 gross every 3 years for home office or co-working equipment.
• 50% payment for professional training, international conferences, and meetings.
• Internal gamified gratitude system for bonuses and merchandise.