Director, CRM Product & Customer Intelligence (Salesforce)

TL;DR

Director, CRM Product & Customer Intelligence (Salesforce): Managing the vision, roadmap, and prioritization for CRM and customer intelligence platforms to drive revenue and sales engagement with an accent on AI-powered intelligence and business-technical alignment. Focus on translating complex business needs into technical requirements, optimizing Salesforce workflows, and scaling customer data strategies.

Location: 4 days per week onsite in the McKinney Corporate Office (Texas, USA)

Company

hirify.global is a leading distributor of specialty building products.

What you will do

• Own the product vision, roadmap, and prioritized feature backlog for Salesforce and related applications.
• Partner with sales, service, marketing, and operations to synthesize business requirements into outcome-driven initiatives.
• Write epics, user stories, and clear requirements with acceptance criteria to guide the technical delivery team.
• Develop and execute a customer intelligence strategy, integrating AI use cases to drive measurable business value.
• Establish platform governance, manage vendors, and optimize licensing decisions for cost and value.
• Define and track success metrics, ROI, and adoption to inform executive-level decision-making.

Requirements

• Must be based in or able to work onsite 4 days per week in McKinney, Texas.
• 5–7 years of professional experience in product ownership or product management, specifically with CRM/Salesforce platforms.
• Proven success owning a roadmap and delivering measurable business outcomes.
• Experience leveraging AI-driven customer intelligence to inform product strategy.
• Working familiarity with Salesforce Sales/Service Cloud, Snowflake, SQL, and React-based web applications.
• Bachelor's degree in Business, Computer Science, Engineering, or a related field.

Nice to have

• Industry experience in distribution, manufacturing, or B2B sales environments.
• Certifications such as CSPO, PSM, CSM, or Salesforce certifications.
• Advanced degree, such as an MBA or a master's degree in a relevant discipline.

Culture & Benefits

• Competitive pay with discretionary bonuses and Employee Stock Purchase Plan.
• Comprehensive benefits including 401(k) with company match, medical, dental, and vision insurance.
• Generous paid time off, including vacation, sick leave, volunteer days, and floating holidays.
• Flexible spending accounts, company-paid life insurance, and short-term disability.