Head of Consumer Growth (Smart Seat)

Location: Waltham, Massachusetts, USA · Remote

Company

hirify.global develops the Smart Seat, a smart wellness device designed to improve health outcomes for older adults and families.

What you will do

• Develop and execute the full-funnel consumer growth strategy for the Smart Seat, covering awareness, education, conversion, retention, and recurring-service adoption.
• Own the consumer marketing budget and P&L across Meta, Google Search, YouTube, TV, direct mail, print, and AI-platform advertising.
• Build measurement infrastructure using GA4, attribution, and marketing mix modeling to track CAC by channel and cohort.
• Run campaign optimization, direct creative development, and manage lifecycle marketing across email, SMS, newsletters, and community channels.
• Develop brand partnerships and ambassador programs while communicating performance, budget, and hiring plans to the CEO and board.
• Hire and build a team covering performance marketing, creative and content, and lifecycle marketing as scale increases.

Requirements

• 10+ years of experience in consumer or D2C growth marketing, including several years at senior director or VP level owning strategy and budget.
• Experience scaling paid media budgets from early-stage levels toward significant scale with disciplined CAC/LTV management.
• Strong working knowledge of Meta Ads, Google Ads, and GA4, with the ability to operate campaigns directly.
• Demonstrated creativity in channel and content strategy, including unconventional channels and breakthrough content.
• Startup or early-stage experience and the ability to operate as the initial marketing leader before building a team.
• Passion for improving health outcomes for older adults and families.

Nice to have

• Experience marketing to adults aged 55 and older.

Culture & Benefits

• Hands-on builder role with direct reporting to the CEO.
• Close partnership with the CEO, executive team, and board of directors.
• Culture focused on accountability, urgency, and customer excellence.
• Base salary, equity, and a generous benefits package.
• Equal employment opportunity and protection from discrimination and harassment.