Senior Manager - Customer Growth Marketing (Energy)

TL;DR

Senior Manager - Customer Growth Marketing (Energy): Strategizing, planning, and optimizing global B2B campaigns to drive customer acquisition and pipeline growth within the power and technology sectors. Focus on orchestrating integrated digital and traditional marketing strategies, analyzing performance metrics, and collaborating cross-functionally to accelerate the buyer’s journey.

Location: Must be based in Houston, US

Company

hirify.global is a global leader in analytics, insights, and proprietary data for the energy and natural resources landscape.

What you will do

• Develop and execute full-funnel growth campaigns targeting existing customers across power and technology verticals.
• Collaborate with product and content marketing teams to create tailored messaging and solution offers.
• Manage integrated campaign strategies across email, paid social, SEM, SEO, and webinars.
• Partner with sales and event operations to drive execution excellence and maximize ROI from events.
• Analyze campaign performance against KPIs like MQLs, SALs, and pipeline contribution to optimize tactics.
• Enable sales and lead management teams with effective follow-up and conversion strategies.

Requirements

• Over 8 years of B2B marketing experience in campaign management, demand generation, or growth marketing.
• Proven experience planning and executing lead generation campaigns for existing customers.
• Strong understanding of digital marketing channels and performance metrics.
• Familiarity with marketing and sales tech stacks such as Pardot, Salesforce, and intent data platforms.
• Ability to manage creative assets and coordinate across global, matrixed teams.
• Data-driven mindset with strong project management and organizational skills.

Nice to have

• Experience in audience-focused B2B campaigns within energy and utilities spaces.
• Knowledge of funnel metrics and pipeline acceleration tactics.
• Bachelor’s degree in Marketing, Business, or related field.

Culture & Benefits

• Inclusive and trusting team environment focused on collaboration.
• Commitment to customer-centric decision making and future-focused innovation.
• Equal opportunity employer committed to diversity and inclusion.