Director, Planning (Brand)

Location: London, United Kingdom; hybrid work with teams in the office around four days a week

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, technology, partnerships, and WPP Open to support brand growth and creative personalisation at scale.

What you will do

• Lead strategic brand media planning across the EE and BT consumer account, covering mobile, broadband, TV, gaming, and masterbrand activity.
• Own cross-channel budget allocation, in-flight optimization, reporting, post-campaign analysis, and media investment recommendations.
• Integrate data analytics, research, consumer insights, and AI capabilities into planning and client engagements.
• Develop and present strategic responses to briefs, media recommendations, and evidence-based campaign narratives.
• Collaborate with Strategy, Activation, Analytics, research, creative, and media owner teams to deliver integrated plans.
• Line-manage three direct reports, quality-assure their work, and support their development and performance.

Requirements

• Six to eight years of experience in a pure media planning role and proven experience at Senior Manager level.
• Advanced knowledge of the media landscape, media metrics, measurement techniques, consumer behavior, and market trends.
• Expertise in interpreting market research, digital analytics, social listening, econometrics, CRM, and first-party data.
• Experience with planning and insight tools such as eTelmar, TGI, YouGov, WARC, ComScore, and Touchpoints.
• Strong client relationship, communication, presentation, quantitative reasoning, organization, and problem-solving skills.
• Must have the right to work in the United Kingdom.

Culture & Benefits

• Collaborative environment connecting media, data, technology, strategy, activation, analytics, research, and creative teams.
• Access to hirify.global and WPP networks for professional connections, learning, and development.
• Inclusive workplace supported by employee resource groups, in-office events, and a culture of trust and respect.
• Medical, group retirement, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days.
• Hybrid working approach with flexibility and accommodations discussed during the interview process.