CRM Manager (France)

TL;DR

CRM Manager (France): Driving customer engagement, retention, and campaign performance for the French market with an accent on push notifications, in-app messaging, and email channels. Focus on planning and optimizing CRM campaigns, analyzing user behavior, and collaborating with cross-functional teams to improve lifecycle communication.

Location: Must be based in or willing to relocate to Berlin, Germany (Hybrid: 80% on-site required).

Company

hirify.global is a leading digital advertising partner for offline businesses, helping retailers connect with millions of users through innovative platforms.

What you will do

• Plan, create, and optimize CRM campaigns for the French market across push, in-app, and email channels.
• Own the French campaign calendar and ensure high-quality, timely delivery.
• Analyze campaign performance and user behavior to derive actionable improvements for targeting and messaging.
• Collaborate with Operations, Marketing, Design, and Product teams to align campaigns with business goals.
• Support the development of automated and personalized CRM journeys.
• Provide guidance to team members and support community management activities for the French market.

Requirements

• Native-level French proficiency with excellent writing and communication skills.
• Fluent in English.
• Experience in CRM, lifecycle marketing, or digital marketing roles.
• Hands-on experience with marketing automation tools (Braze experience is a strong plus).
• Must be able to work on-site in Berlin at least 80% of the time.
• Strong analytical skills and ability to translate data into recommendations.

Nice to have

• German language skills.
• Experience with A/B testing, segmentation, and personalization.

Culture & Benefits

• Flexible working model with up to 20% mobile work.
• 28-30 days of holiday.
• Visa sponsorship provided for international candidates.
• Free lunch at the office and gym access.
• Mental health support via nilo.health and corporate pension scheme.
• Collaborative international environment with regular team events.