Senior Manager, Content & Field Marketing (B2B)

TL;DR

Senior Manager, Content & Field Marketing (B2B): Building and scaling B2B growth engines through strategic content creation, sales enablement, and field marketing programs with an accent on health plan leader relationships and high-value content libraries. Focus on translating clinical evidence into compelling messaging, owning the strategic events calendar, and executing ABM campaigns to drive pipeline growth.

Location: Remote (US)

Salary: $120,000 - $140,000 + bonus

Company

hirify.global is the leading Foodcare platform in the U.S., delivering nutrition-driven healthcare at scale through a national network of Registered Dietitians.

What you will do

• Develop core messaging, thought leadership, and sales enablement assets such as pitch decks and case studies to position the company as a leader.
• Translate clinical evidence and customer outcomes into compelling messaging for health plan decision-makers.
• Own the strategic events program, managing the annual calendar, trade shows, and sponsorships to drive pipeline and visibility.
• Partner with Sales to execute integrated account-based marketing (ABM) campaigns using content, digital channels, and executive engagement.
• Manage the B2B LinkedIn strategy across the company and executive team to build credibility and support pipeline generation.
• Measure and optimize event performance to improve ROI and attendee experience.

Requirements

• 6+ years of experience in B2B marketing with depth in content, enablement, and field marketing.
• Must be based in the United States.
• Experience marketing into healthcare, payers, or complex enterprise industries with long sales cycles.
• Hands-on proficiency with Salesforce, HubSpot (or similar), and LinkedIn.
• Exceptional writing skills and the ability to manage complex event logistics and content deadlines in parallel.

Nice to have

• Experience in food-as-medicine, value-based care, or Medicaid/Medicare managed care.
• Background working in a fast-moving startup environment where priorities evolve quickly.
• Proven track record of building an events engine or field marketing program from scratch.
• Comfort with light marketing operations, including tracking and reporting.

Culture & Benefits

• Remote-first company culture with flexible location options.
• Unlimited PTO for better work-life balance.
• Comprehensive healthcare coverage including medical, dental, and vision.
• 401k plan and performance-based bonuses.
• Access to Registered Dietitian sessions.