Associate Marketing Manager (Gamedev)

Location: Seoul, South Korea; hybrid

Company

hirify.global is a global video game publisher and a wholly owned label of Take-Two Interactive Software, with a portfolio spanning sports, shooters, action, role-playing, strategy, casual, and family entertainment titles.

What you will do

• Develop and execute go-to-market and consumer marketing strategies for assigned PC and console titles in Korea.
• Build relationships with players and community leaders across local Korean platforms.
• Create annual community strategies, coordinate activations, and monitor community sentiment and engagement.
• Align regional launch campaigns with global strategies and contribute creative promotional tactics.
• Brief agencies and coordinate paid and organic media, local partnerships, events, PR, and influencer activities.
• Track and report campaign performance while providing data-driven feedback to regional and global teams.

Requirements

• At least 5 years of relevant experience in the video games, entertainment, or technology industry.
• Strong experience managing marketing, PR, and social media vendors.
• Strong understanding of Korean customers, market dynamics, and requirements.
• Understanding of game publishing models and PC and console gaming ecosystems and communities.
• Experience with player-first marketing and building social media and community engagement.
• Excellent written and verbal communication skills in Korean and English.

Nice to have

• Previous experience in the game industry.

Culture & Benefits

• Inclusive work environment focused on enabling people to do their best work.
• Opportunity to work across hirify.global’s core and free-to-play game portfolio.
• Collaboration with global and regional marketing teams and external agencies.