Manager, Media Analytics (Advertising)

TL;DR

Manager, Media Analytics (Advertising): Analyzing campaign performance data to extract actionable insights that drive business growth with an accent on data-driven storytelling and dashboard management. Focus on optimizing campaign strategies, building Google Sheets ecosystems, and developing compelling narratives for clients.

Location: Hybrid (US: Cleveland, Dallas, Kansas City, Memphis, Minneapolis). Teams are expected in the office an average of four days a week.

Company

hirify.global, part of WPP, is a leading creative company combining brand experience, customer experience, and commerce to drive growth for blue-chip global brands.

What you will do

• Collaborate with media and client engagement teams to integrate data-driven insights into campaign strategies and execution.
• Analyze campaign performance data using Data Studio (Looker) to identify trends, patterns, and optimization opportunities.
• Develop compelling narratives and presentations to communicate findings to both technical and non-technical audiences.
• Maintain and update the Google Sheets ecosystem, including building and updating advanced formulas for campaign management.
• Proactively identify "test and learn" opportunities and formulate hypotheses for experimentation.
• Stay current with industry trends in data analysis, visualization, and activation.

Requirements

• 3+ years of experience in an analytics role, preferably within the advertising industry.
• Proven ability to translate complex data into clear and actionable recommendations.
• Strong proficiency in Excel, including advanced formulas and data manipulation techniques.
• Experience with Tableau and/or Data Studio (creating and modifying dashboards and calculations).
• Excellent communication and presentation skills.
• Must be based in or able to work from one of the specified US office locations on a hybrid basis.

Nice to have

• Advanced experience building and updating complex formulas within Google Sheets.

Culture & Benefits

• Hybrid work environment fostering creativity and collaboration through regular in-person interaction.
• Opportunity to work with a global network of 26,000 talented people across 55+ markets.
• Culture of respect and inclusivity as an equal opportunity employer.
• Exposure to high-profile blue-chip client partners across various industries.