Web & Marketing Analytics Manager (Google Analytics)

TL;DR

Web & Marketing Analytics Manager (Google Analytics): Translating complex digital-behavior data into actionable insights to optimize website performance and customer journeys with an accent on conversion funnels and A/B testing. Focus on designing web experiments, producing recurring performance reports, and partnering with stakeholders to establish success metrics.

Location: Remote (USA)

Salary: $26.44 – $31.25/hr

Company

A technology solutions firm bridging the gap between strategy and execution through cutting-edge technology and diverse expertise.

What you will do

• Analyze customer journeys, engagement patterns, and conversion funnels to identify optimization opportunities.
• Design, monitor, and evaluate A/B tests and other web experiments to measure the impact of initiatives.
• Develop comprehensive dashboards and reports on website engagement and session patterns for leadership.
• Partner with marketing, web, product, and operations teams to define measurement requirements and success metrics.
• Investigate raw behavioral data to identify performance gaps and usability issues.
• Monitor analytics data for tracking issues, outages, or unexpected performance anomalies.

Requirements

• 5-7+ years of experience in web, digital, or marketing analytics.
• Advanced proficiency with Google Analytics or similar web analytics platforms.
• Expert-level Excel skills including pivot tables, XLOOKUP, and complex formulas.
• Strong understanding of conversion rates, CTR, and statistical concepts like significance and confidence intervals.
• Proven experience in designing and evaluating A/B tests.
• Must be based in the USA.

Nice to have

• Experience with FullStory or other behavioral session analytics platforms.
• Proficiency with SQL for querying large datasets.
• Experience with BI tools like Power BI, Tableau, or Looker.
• Familiarity with experimentation platforms such as Optimizely or LaunchDarkly.

Culture & Benefits

• Comprehensive health coverage including medical, dental, and vision.
• Financial benefits including a 401k program and Flexible Spending Account.
• Competitive PTO offerings and Parental Leave.
• Opportunities for professional growth and development.
• Inclusive work environment that values diverse skillsets and unique perspectives.