Manager, Franchise Marketing (Entertainment)

Location: Must be based in El Segundo, California

Salary: $126,000 - $158,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, and UNO.

What you will do

• Co-develop the long-term global franchise vision and strategy for UNO based on consumer insights and category trends.
• Support multi-year integrated marketing plans to align global brand narratives with regional business priorities.
• Collaborate with cross-functional teams including Product, Digital, PR, and Social to grow UNO as a global brand.
• Shape global tentpole initiatives, including social play experiences, licensing programs, and retail activations.
• Partner with Consumer Products leads to identify and execute licensing opportunities in lifestyle, gaming, fashion, and food and beverage categories.
• Develop impactful franchise materials such as pitch decks, selling tools, and global toolkits for internal and external audiences.

Requirements

• 6+ years of experience in brand/franchise marketing, licensing, or consumer products (or 4+ years with an MBA).
• Strong understanding of franchise strategy, integrated marketing, and brand management.
• Experience supporting global brands, entertainment properties, or culturally relevant lifestyle brands.
• Excellent presentation, verbal, written, and interpersonal communication skills.
• Ability to manage multiple workstreams in a fast-paced environment with a proactive mindset.
• Must be based in El Segundo, California

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture dedicated to belonging and respect.
• Purpose-driven environment emphasizing collaboration, innovation, and empowerment.
• Performance-driven culture focused on accountability and best-in-class outcomes.