Social Insights Manager (Marketing)

TL;DR

Social Insights Manager (Marketing): Transforming social data into actionable insights to support smarter strategy and business outcomes with an accent on social intelligence and audience behavior. Focus on translating complex performance data into compelling narratives and strategic recommendations to influence creative and commercial decisions.

Location: Hybrid (London, UK). Teams are typically in the office an average of four days a week.

Company

hirify.global is a leading creative company and part of WPP, combining brand experience, customer experience, and commerce to drive growth for global brands.

What you will do

• Analyze and process social-first performance and audience data to inform strategy.
• Monitor, measure, and report on campaign performance and always-on social activity.
• Translate complex data into clear insights, strategic recommendations, and actionable next steps.
• Create compelling performance narratives and dashboards to visualize business impact.
• Collaborate with strategists, creatives, and account teams to develop insight-led work.
• Identify cultural shifts and audience trends to influence social strategy and planning.

Requirements

• Proven experience in social insights, social intelligence, or digital analytics, ideally in an agency environment.
• Strong knowledge of social intelligence and analytics platforms for listening and trend identification.
• Expertise in social media metrics and reporting methodologies.
• Strong storytelling and communication skills for presenting findings to clients.
• Bachelor's degree in Marketing, Analytics, Communications, or a related field.
• Must be based in or able to work in London (Hybrid).

Nice to have

• Hands-on experience with tools like Brandwatch, Talkwalker, Sprinklr, Pulsar, GWI, or NetBase.
• Experience managing global or multi-market campaigns and reporting structures.
• Understanding of how paid social performance integrates with organic channels.
• Exposure to AI tools and emerging approaches to social measurement.
• Experience contributing to new business pitches.

Culture & Benefits

• Flexible hybrid-working schedule.
• Comprehensive health benefits including BUPA and Permanent Health Insurance.
• Generous annual leave and pension allowances.
• Well-being programme and Employee Assistance Support.
• Clear long-term career development plan and access to online learning platforms.
• Additional perks such as Cycle to Work Scheme and WPP Discounts.