обновлено 7 дней назад
Senior Audience Insight Executive (Media)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Audience Insight Executive (Media): Delivering brand and audience insight for radio stations and podcasts, using audience data and research to support Programming, Marketing, Strategy and Producer teams with an accent on audience behaviour, campaign evaluation and clear communication. Focus on analysing RAJAR and digital listening data, designing questionnaires, presenting actionable recommendations and managing insight requests for brands reaching around 30 million people weekly.
Location: Leicester Square, London, United Kingdom
Company
is a media and entertainment business operating radio, podcast and outdoor advertising brands.
What you will do
- Deliver and track audience insight requests, producing clear and relevant outputs for internal stakeholders and senior leaders.
- Analyse RAJAR and digital listening data to understand audience behaviour and track performance.
- Communicate data and insight in a simple, engaging way to Programming, Production, Marketing and Strategy teams.
- Design research questionnaires using appropriate questionnaire-writing software and present the results concisely.
- Support the development of radio, podcast and future audience products through proactive insight discussions.
Requirements
- Strong communication and presentation skills, with the ability to explain data clearly to different audiences.
- Experience working with data and turning findings into clear, actionable recommendations.
- Experience in brand or audience insight, analytics, research, media, marketing or another data-led environment.
- Ability to design research questionnaires and present findings clearly.
- Strong organisation, accuracy, attention to detail and stakeholder management skills.
- Collaborative, proactive approach and an interest in radio and podcasts.
Culture & Benefits
- Flexible and agile Smart Working approach.
- Focus on work-life balance, collaboration and an insight-led culture.
- Inclusive workplace committed to representing and celebrating different voices.
- Reasonable adjustments are available during the recruitment process and in the workplace.
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