Customer Marketing Manager (Fintech)

TL;DR

Customer Marketing Manager (Fintech): Building stronger customer advocacy and loyalty through the evolution of referral programs and loyalty strategies with an accent on customer value and commercial growth. Focus on optimizing engagement, developing business cases for loyalty initiatives, and leading cross-functional campaigns.

Location: Hybrid (London), must spend 50% of working time in the office

Salary: £55,000 - £65,000 per annum

Company

hirify.global is one of the UK's fastest-growing investment platform businesses, providing easy-to-use investment solutions to a wide range of customers.

What you will do

• Own and optimize the existing referral programme to improve customer engagement and commercial performance.
• Shape the future customer loyalty strategy by identifying new ways to reward and retain customers.
• Lead end-to-end campaign delivery, coordinating with CRM Operations and Copywriting.
• Line manage and coach a Marketing Executive to develop their skills and responsibility.
• Manage programme budgets, forecasts, and spend while ensuring clear performance visibility.
• Influence senior stakeholders and collaborate with Compliance, Legal, and Data Protection teams.

Requirements

• Strong experience in end-to-end campaign management and reporting.
• Commercial mindset with the ability to build business cases and evaluate opportunities using data.
• Experience coaching or line managing junior colleagues.
• Experience working within regulated environments with knowledge of governance and data privacy.
• Must be based in or able to commute to the London office for a 50% hybrid split.

Culture & Benefits

• 27 days holiday, increasing with service, plus a buy/sell scheme and bank holidays.
• 8% Pension with matched contributions.
• Discretionary bonus scheme and share schemes (including free shares and BAYE).
• Health Cash Plan and discounted private healthcare.
• Enhanced family leave, travel and bike loan schemes, and an Employee Assistance Programme.
• Supportive and collaborative environment, recognized as a Great Place to Work® in 2025 and 2026.