Head of Brand (Proptech)

TL;DR

Head of Brand (Proptech): Defining the brand strategy, positioning, and messaging architecture for a two-sided marketplace in the Home Improvement sector with an accent on B2B and B2C audience segmentation. Focus on embedding brand standards into the product experience, establishing brand health measurement frameworks, and driving cross-functional alignment.

Location: Remote (United States)

Company

hirify.global drives scalable growth for global brands across various sectors, currently expanding its partner ecosystem in the Home Improvement vertical via FixiHouse.

What you will do

• Define brand positioning and narrative for homeowners (B2C) and contractors (B2B)
• Develop visual identity, tone of voice, and comprehensive brand guidelines from scratch
• Integrate brand positioning into the product experience, including onboarding flows and UX copy
• Establish brand health KPIs and ROI frameworks to measure impact on lead generation and acquisition
• Lead cross-functional alignment across product, marketing, sales, and content teams

Requirements

• 7-10+ years in brand marketing, including 3-5 years in a senior or head-level role
• Direct experience in Home Improvement, Home Services, or Proptech verticals
• Proven track record of building brand strategy for two-sided marketplaces
• Experience collaborating with product/UX teams to embed brand into the user journey
• Strong fluency in brand metrics and health measurement frameworks
• Must be based in the United States

Culture & Benefits

• Fully remote work with flexible hours
• Competitive compensation and all necessary equipment provided
• Paid vacation and sick leaves
• Educational reimbursement for certifications and training
• Transparent communication and an open feedback culture