Brand and Content Lead (Fintech)

TL;DR

Brand and Content Lead (Fintech): Leading content and marketing strategy to drive growth from awareness to conversion with an accent on brand consistency and multi-channel execution. Focus on managing a brand refresh, leading a content team, and optimizing performance across web, email, and social channels.

Location: Hybrid in London

Company

hirify.global is an award-winning investment platform that champions the use of exchange-traded funds (ETFs).

What you will do

• Lead content and brand strategy to increase brand awareness, trust, and customer engagement.
• Own and optimize brand channels, including the website, email, newsletters, social media, and PR.
• Act as the brand guardian, managing guidelines and embedding a new brand refresh across all touchpoints.
• Direct marketing campaigns and ensure all assets are delivered on time and on brand.
• Measure brand and content performance, adapting plans based on data-driven learnings.
• Provide full line management for a team of four marketers during the first year.

Requirements

• 5+ years of experience in brand and content roles.
• Professional experience within fintech or an adjacent business category.
• Proven ability to build and execute a content strategy from the ground up.
• Experience effectively leading and managing marketing teams.
• Strong project management and analytical skills to measure impact.
• Must be able to work in a hybrid setup in London.

Nice to have

• Personal experience with investing and knowledge of SIPPs and ETFs.
• Strong creative eye and high attention to detail.

Culture & Benefits

• Opportunity to make a measurable impact on the business from day one.
• Significant room for professional growth and increased responsibility as the company scales.
• Transparent and open culture with collaborative decision-making.
• Supportive environment with thoughtful and motivated colleagues.
• Flexible work arrangements focused on outcomes rather than time zones.

Hiring process

• Introductory call with the Talent team.
• Gamified cognitive assessment.
• Hiring Manager competency screen.
• Final presentation.