Growth Marketing Manager (AI)

TL;DR

Growth Marketing Manager (AI): Driving user acquisition and brand awareness for an AI-powered educational platform with an accent on creative experimentation, social media strategy, and high-velocity content production. Focus on building and managing a creative pipeline, testing unconventional marketing channels, and bridging the gap between product features and parent-facing storytelling.

Location: San Francisco, CA

Compensation: $135K – $170K + Equity

Company

hirify.global is a mission-driven public benefit corporation building the world's first AI teacher to democratize education for children globally.

What you will do

• Develop and execute creative marketing bets across paid and organic social channels.
• Manage the end-to-end creative pipeline, including briefing, production, and performance analysis.
• Source, vet, and manage external agencies, freelancers, and creative partners.
• Leverage AI tools to scale creative volume and test new messaging strategies rapidly.
• Collaborate with product and AI teams to translate new features into compelling stories for parents.
• Run guerrilla campaigns and explore unconventional growth channels to reach new families.

Requirements

• 4–7 years of full-time experience in marketing, creative, agency, or founder/operator roles.
• Proven track record of taking ideas from concept to shipped reality.
• Demonstrable taste for short-form social content and ability to analyze performance hooks.
• Experience sourcing and managing external contractors or agencies.
• Active, daily use of AI tools in creative or research workflows.
• Strong communication skills with the ability to provide clear, structured frameworks for decision-making.

Nice to have

• Hands-on production skills in writing, design, or video editing.
• Experience managing operating cadences like sprints or production calendars.
• Exposure to consumer, parenting, or education-adjacent markets.
• Experience pressure-testing messaging and positioning.

Culture & Benefits

• Opportunity to work on a mission-critical product featured on TIME's Best Inventions.
• Direct coaching from a General Manager with a background in scaling consumer brands.
• Collaborative, small-team environment that values diverse voices and rapid iteration.
• Clear growth trajectory with the potential to manage internal and external creative teams.
• Commitment to diversity, inclusion, and supporting the communities served by the product.