GTM Partnerships Manager (Ecommerce)

TL;DR

GTM Partnerships Manager (Ecommerce): Driving new customer acquisition through strategic partnerships in the cross-border e-commerce ecosystem with an accent on lead generation, joint go-to-market plans, and ecosystem relationship management. Focus on converting collaborations with marketplaces, logistics providers, and agencies into a tangible sales pipeline.

Location: Seoul, South Korea

Company

Airwallex is a unified payments and financial platform providing global businesses with integrated solutions for accounts, payments, and treasury management.

What you will do

• Build and manage strategic partnerships across the cross-border e-commerce ecosystem to drive lead generation.
• Develop joint GTM plans with marketplaces, merchant enablers, marketing agencies, and logistics partners.
• Create partner-led campaigns, referral programs, and co-selling motions to generate a qualified pipeline.
• Identify opportunities to embed Airwallex into the customer journeys of existing ecosystem partners.
• Track lead quality, conversion, and revenue contribution to refine partnership strategies.
• Collaborate internally with sales, marketing, and operations to ensure effective onboarding of new leads.

Requirements

• Experience generating leads through partnerships specifically within the cross-border e-commerce space.
• Proven track record of working with marketplaces, e-commerce enablers, logistics providers, or tax advisors.
• Strong understanding of the merchant journey and ability to identify commercial value in collaborations.
• Ability to manage multiple stakeholders and convert ecosystem relationships into a tangible pipeline.
• Must be based in Seoul, South Korea.

Nice to have

• Experience with partner-led lead generation or co-selling in cross-border e-commerce.
• Deep understanding of merchant pain points regarding payments, FX, logistics, and reconciliation.
• Experience supporting Korean merchants expanding their business internationally.
• Knowledge of competitive solutions and ecosystem dynamics in global commerce.

Culture & Benefits

• Founder-like energy culture with a focus on real impact, accelerated learning, and true ownership.
• Collaborative environment that encourages turning zero-to-one ideas into real products.
• Emphasis on using AI to work smarter and solve problems faster.
• Opportunity to work within a global team across 27 offices worldwide.