Digital Acquisition Specialist
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
TL;DR
Digital Acquisition Specialist (Marketing): Set up, optimize, and manage PPC and digital advertising campaigns while driving acquisition, engagement, and conversion with an accent on KPI tracking, A/B testing, and conversion optimization. Focus on building reporting dashboards and executing SEO strategies through keyword analysis and technical audits.
Location: Mexico
Company
operates real-money online casino and sports betting brands and builds integrated experiences across online, social, and land-based gaming.
What you will do
- Set up, optimize, and continuously manage PPC and digital advertising campaigns.
- Run audience and keyword research, campaign segmentation, goal tracking, A/B testing, budget management, and conversion/KPI optimization.
- Create dashboards, analyze campaign data, and deliver monthly KPI reports with recommendations.
- Plan, implement, and monitor SEO strategies using keyword analysis and technical audits.
- Collaborate with other Marketing teams to align digital advertising initiatives with broader campaigns.
- Stay current on advertising and digital analytics trends and maintain relevant technical certifications.
Requirements
- 4+ years of experience in similar roles focused on marketing, communications, or related fields.
- Graduate degree in marketing, communications, or related fields.
- Strong analytical and quantitative skills.
- Hands-on experience with Google Ads, Meta Ads, Apple Search Ads, X Ads, LinkedIn Ads, TikTok Ads, and programmatic advertising.
- Proficiency with Google Analytics, Google Search Console, and Looker (or similar platforms), plus app tracking platforms (Google Play Console, App Store Connect, AppsFlyer/Adjust or similar).
- English: B2–C1
Culture & Benefits
- Comprehensive compensation and initiatives supporting work-life balance.
- Autonomy with personal freedom and responsibility.
- Growth mindset with support for professional and personal development.
- Supportive, people-oriented environment and collaboration-focused culture.
Hiring process
- Selection process may use AI-assisted tools to improve efficiency and consistency; final decisions are made by recruiting and hiring teams.
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