Email Marketing Manager (B2B)

#vacancy #remote

📧Email Marketing Manager (Remote, B2B)

About the Role
We’re looking for an experienced Email Marketing Manager to own and scale our email marketing efforts across multiple B2B product lines. You’ll be responsible for developing lifecycle marketing strategies, building automated customer journeys, optimizing campaign performance, and ensuring best-in-class email deliverability.
This is a hands-on role with real ownership, where you’ll have the freedom to test ideas, influence strategy, and work closely with the marketing team.

Responsibilities
- Plan, create, and execute email campaigns, including newsletters, product updates, promotional campaigns, and automated workflows.
- Develop and optimize email marketing strategies across multiple product lines.
- Segment audiences in CRM systems and build automated email sequences.
- Work with Mailchimp, Instantly, Zoho CRM, and other marketing automation tools.
- Analyze campaign performance, including open rates, CTR, conversion rates, and engagement metrics.
- Generate reports, identify trends, and develop data-driven hypotheses for optimization.
- Monitor email deliverability, domain reputation, and warm-up processes.
- Support webinar infrastructure using Zoom and Zoho Meeting, ensuring seamless CRM integration.
- Collaborate with the marketing team to continuously improve customer journeys and campaign effectiveness.
- Ensure compliance with GDPR, CAN-SPAM, and email marketing best practices.

Requirements
- 4+ years of experience in email marketing, preferably in B2B or IT/SaaS.
- Hands-on experience with Mailchimp, Instantly, Zoho CRM, or similar platforms such as HubSpot or ActiveCampaign.

Strong understanding of:
- Email marketing metrics
- Lead generation funnels
- Marketing automation
- Email deliverability best practices
- Experience integrating CRM systems with webinar platforms.
- Basic knowledge of HTML/CSS for email templates.
- English proficiency at B2 or higher (written and spoken).

Nice to Have
- Mailchimp or Zoho certifications.
- Experience with cold email outreach.
- Experience working in international B2B technology companies.

What We Offer
- Fully remote work from countries where we operate.
- B2B contract.
- Modern marketing stack including Mailchimp, Instantly, Zoho CRM, and Zoom.
- Opportunity to shape email marketing strategy and experiment with new ideas.
- Direct collaboration with the CMO and cross-functional teams.
- Medical insurance after a 3-month probation period.
- Paid sick leave.
- 20 paid vacation days per year.

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