Director, Segment Marketing

TL;DR

Director, Segment Marketing (B2B SaaS): Leading the strategy and execution of regional marketing programs in North America to drive pipeline growth and accelerate revenue. Focus on aligning marketing initiatives with sales goals, managing account-based marketing campaigns, and developing a high-performing team to deliver measurable business impact.

Location: Remote (US)

Company

hirify.global is a leader in human insight, helping organizations build exceptional customer experiences through fast, actionable feedback and AI-powered analysis.

What you will do

• Develop and execute the North America segment marketing strategy aligned with global objectives.
• Drive localized activation of campaigns through events, webinars, paid media, and account-based marketing.
• Own regional marketing performance metrics, including pipeline sourced and influenced.
• Partner with Sales leadership to ensure marketing initiatives directly support revenue goals.
• Collaborate with Marketing Operations to define reporting and insights for data-driven decision-making.
• Mentor and develop a team of segment marketers while fostering cross-functional collaboration.

Requirements

• 7+ years of experience in regional marketing or demand generation within a B2B SaaS environment.
• 3+ years of experience leading, managing, or mentoring high-performing marketing teams.
• Proven success in executing marketing programs that generate and accelerate pipeline in North America.
• Strong understanding of demand generation, account-based marketing, and sales alignment.
• Proficiency with marketing technologies such as Salesforce, Marketo, or 6sense.
• Excellent stakeholder management and communication skills.

Culture & Benefits

• Opportunity to shape regional strategy in a highly visible leadership role.
• Commitment to building a diverse and inclusive team.
• Participation in the U.S. Federal E-Verify program.
• Focus on measurable business outcomes and professional growth.

Hiring process

• Meet with a Recruiter.
• Meet the Hiring Manager.
• Participate in a Panel Interview.
• Final Interview.