Brand Insights Manager

TL;DR

Brand Insights Manager (Marketing): Transforming complex data into strategic insights to guide agency thinking and strengthen client outcomes with an accent on social listening and primary research. Focus on synthesizing multi-source data into actionable narratives and supporting new business initiatives within a global marketing consultancy.

Location: Must be based in Mexico

Company

hirify.global is a globally recognized marketing consultancy specializing in brand-and-demand programs for complex markets, leveraging strategy, innovation, and data.

What you will do

• Source and analyze secondary data using syndicated tools and AI-driven solutions to generate category and consumer insights.
• Lead end-to-end social listening projects, from Boolean query design to insight-driven client narratives.
• Manage full-scale primary research projects, including study design, execution, and analysis.
• Synthesize primary, secondary, and social listening data into compelling, actionable recommendations.
• Present research findings clearly to internal teams and client stakeholders.
• Support new business initiatives by delivering research-driven insights for pitches.

Requirements

• Must be based in Mexico
• 4+ years of experience in insights, research, or strategy roles within agency or consultancy environments.
• Strong proficiency in social listening platforms like Brandwatch, Meltwater, or Sprinklr.
• Working knowledge of qualitative and quantitative research methodologies.
• Experience with syndicated research tools such as Mintel, GWI, or Statista.
• Strong project management and analytical skills with exceptional attention to detail.

Culture & Benefits

• Competitive reward and pay aligned with local market practices.
• Continuous performance management with regular feedback and coaching.
• Professional development through ongoing training and learning programs.
• Flexible working arrangements and paid time off.
• Inclusive environment with family-friendly policies and employee resource groups.

Hiring process

• Application review and screening call.
• Hiring manager interview.
• Technical challenge (if applicable) and team meeting.