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Account Manager, Programmatic (AdTech)
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Описание вакансии
Текст:
TL;DR
Account Manager, Programmatic (AdTech): Managing and optimizing programmatic campaigns and media plans for client objectives with an accent on campaign activation, data analysis, and client strategy. Focus on executing testing roadmaps, optimizing DV360, The Trade Desk, and Amazon activity, reconciling media spend, and supporting junior team development.
Location: London, United Kingdom; hybrid work with teams in the office around four days a week. This is a UK-based role and requires the right to work in the United Kingdom.
Company
is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising at scale.
What you will do
- Manage the implementation, daily optimization, and quality assurance of programmatic campaigns against client objectives and KPIs.
- Create media plans and contribute to programmatic strategy for brand and ROI-driven client portfolios.
- Develop, execute, and evaluate testing plans covering audiences, media, and creative.
- Maintain regular client and supplier relationships, present performance results, and translate technical insights for non-technical audiences.
- Manage financial accuracy, programmatic fees, spend reconciliation, operational efficiency, and client deliverables.
- Support, mentor, and prioritize the work of junior team members in collaboration with the Programmatic Account Director.
Requirements
- Proven experience in programmatic activation and campaign optimization.
- Confident use of DV360, The Trade Desk, and Amazon trading platforms.
- Strong analytical skills and the ability to work with large data sets to identify trends and actionable insights.
- Ability to contribute to and execute comprehensive programmatic testing roadmaps.
- Excellent written and verbal communication skills for client, supplier, and team collaboration.
- Right to work in the United Kingdom is required.
Culture & Benefits
- Collaborative hybrid environment with regular in-office events and team celebrations.
- Opportunities to use and WPP networks for professional growth, learning, and networking.
- Employee resource groups and development opportunities across marketing and advertising.
- Medical, dental, vision, and group retirement benefits.
- Paid time off, partner discounts, and employee mental health awareness days.
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