Vice President, Audience & Community Marketing

TL;DR

Vice President, Audience & Community Marketing: Leading audience growth, community engagement, and commercial strategy for the hirify.globalLive portfolio with an accent on scaling B2B and B2C event franchises. Focus on driving registration growth, optimizing audience lifecycle marketing, and leveraging data-driven insights to maximize profitability and attendee experience.

Location: Must be based in the New York Tri-State Area (Hybrid). This role is restricted to candidates residing in CA, CO, CT, DC, FL, GA, ME, MD, MA, NJ, NY, NC, PA, SC, TN, TX, & WA.

Salary: $175,000 - $200,000

Company

hirify.global is an iconic global media brand that connects and convenes influential communities through trusted journalism, signature live events, and licensed editions worldwide.

What you will do

• Develop and execute comprehensive audience acquisition strategies across paid, owned, and earned channels.
• Partner in the launch and growth of new B2B and B2C event franchises to diversify the portfolio.
• Manage the hirify.globalLive audience P&L, including ticketing strategy and commercial growth initiatives.
• Build a data-driven operating model using CRM, automation, and AI-powered marketing tools.
• Collaborate with Sales and Sponsorship teams to translate audience insights into premium sponsor value.
• Lead, mentor, and scale a high-performing marketing team focused on innovation and accountability.

Requirements

• Must reside in one of the following states: CA, CO, CT, DC, FL, GA, ME, MD, MA, NJ, NY, NC, PA, SC, TN, TX, or WA.
• Proven leadership experience in audience strategy, event marketing, and community growth for large-scale conferences or media platforms.
• Demonstrated success managing P&L performance and developing commercial growth strategies.
• Deep expertise in multi-channel acquisition, CRM, lifecycle marketing, and customer analytics.
• Ability to travel domestically and internationally to support events and business initiatives.
• Strong cross-functional leadership skills with the ability to align stakeholders and executive teams.

Culture & Benefits

• Opportunity to lead strategy for a premier global media brand and its flagship event portfolio.
• Collaborative environment focused on innovation, experimentation, and high-growth initiatives.
• Exposure to executive leadership and high-level business planning.
• Commitment to flexibility and professional development within a fast-paced media landscape.