Influencer Marketing Lead (Medtech)

TL;DR

Influencer Marketing Lead (Medtech): Developing and scaling influencer marketing strategies for weight loss treatment categories in Germany with an accent on performance-driven growth and long-term creator partnerships. Focus on building high-impact campaigns, analyzing ROI, and collaborating cross-functionally to drive customer acquisition in a fast-paced digital health environment.

Location: Must be based in or able to work from Berlin (Hybrid)

Company

A fast-growing preventive healthcare platform delivering innovative clinical pathways across hormonal, metabolic, and dermatological health.

What you will do

• Develop and execute the influencer marketing strategy for weight loss initiatives.
• Identify, negotiate, and manage long-term partnerships with creators and agencies.
• Monitor campaign performance, define KPIs, and optimize investments to maximize ROI.
• Plan and execute integrated campaigns from briefing to final reporting.
• Collaborate with Brand, Performance, CRM, and Medical teams to ensure brand consistency and compliance.
• Stay ahead of social media trends and emerging creator formats to evolve the strategy.

Requirements

• 4+ years of experience in influencer marketing or social media marketing.
• Fluent German and English (C1 level required).
• Proven experience in managing performance-driven campaigns and delivering measurable business results.
• Strong commercial mindset with excellent negotiation and relationship management skills.
• Data-driven approach to campaign analysis and optimization.
• Hands-on, entrepreneurial mindset suitable for a fast-paced startup environment.

Culture & Benefits

• Opportunity to shape the future of digital healthcare and influence customer outcomes.
• 28 days of vacation.
• Professional development budget and flexible working hours.
• Membership for NAVIT or Urban Sports Club.
• Employee discounts on products and referral bonuses.
• Collaborative, mission-driven environment with regular team events.