Digital Marketing Coordinator

TL;DR

Digital Marketing Coordinator (Marketing): Supporting the development and execution of digital marketing initiatives for a large portfolio of live events with an accent on email automation, website management, and performance analytics. Focus on driving audience engagement, optimizing SEO/SEM strategies, and delivering actionable insights to enhance campaign performance.

Location: Must be based in Toronto, Canada (Hybrid: 3 days per week in-office)

Salary: $48,000–$55,000

Company

A global business and FTSE 100 member connecting customers to hirify.globaltion and professional networks through events, digital platforms, and development programs.

What you will do

• Manage and enhance websites using CMS, focusing on SEO, usability, and content updates.
• Build and monitor email marketing campaigns, including segmentation, automation, and A/B testing.
• Analyze campaign performance and database metrics to generate actionable insights for marketing strategy.
• Collaborate with internal teams and external agencies to execute search and social marketing campaigns.
• Support the maintenance of mobile app content and technical UX optimization requests.
• Report on digital marketing performance to key stakeholders and provide recommendations for improvement.

Requirements

• Must be based in Toronto and able to work from the office at least 3 days per week.
• Prior experience in managing project activity and prioritizing multiple tasks.
• Strong analytical and problem-solving capabilities with a data-driven mindset.
• Proficiency with marketing technology tools such as Google Analytics, Google Tag Manager, and CRM systems.
• Excellent verbal and written communication skills.
• Entrepreneurial and collaborative approach to working cross-functionally.

Culture & Benefits

• Flexible work environment with the ability to work remotely when not in the office.
• Comprehensive time off package including 10 vacation days, 8 emergency days, and birthday leave.
• Career development support through LinkedIn Learning, mentoring, and internal mobility.
• Strong wellbeing support including EAP assistance and wellness app access.
• Opportunities for broader impact through paid volunteering days and charity match funding.