Analytics Director (AI)

Location: London, United Kingdom; UK-based role requiring the right to work in the UK. Hybrid work with teams in the office around four days a week.

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and technology to deliver personalised marketing and measurable growth for global brands.

What you will do

• Lead the global campaign reporting workstream across dashboards, recurring reports, post-campaign analysis, and senior client readouts.
• Define reporting standards and shape outputs that translate campaign data into insights, implications, recommendations, and next steps.
• Connect reporting and measurement work with planning decisions, optimisation opportunities, and future campaign cycles.
• Present analytical findings and recommendations to senior clients and internal stakeholders.
• Partner with planning, local market, technology, analytics, and data governance teams to improve reporting consistency and reliability.
• Provide coaching and training in data literacy, insight writing, analytical storytelling, and client-ready recommendations.

Requirements

• Senior leadership experience in campaign reporting, analytics, insights, or measurement.
• Strong client-facing communication and presentation skills, including the ability to advise and constructively challenge senior stakeholders.
• Technical confidence with dashboards, data flows, taxonomy, metric definitions, data quality, and measurement tools.
• Ability to explain methodologies, assumptions, limitations, and how key numbers are produced.
• Experience translating complex, multi-source campaign data into clear analytical narratives and commercially relevant recommendations.
• Right to work in the United Kingdom required.

Culture & Benefits

• Hybrid working model with regular in-office collaboration and events.
• Access to hirify.global and WPP networks for professional development, learning, and networking.
• Employee resource groups and events focused on team achievements, thought leadership, and celebrations.
• Medical, dental, vision, and group retirement benefits.
• Significant paid time off, partner discounts, and mental health awareness days.
• Equal-opportunity workplace focused on respect, inclusion, and career progression.