Brand Marketing Specialist

TL;DR

Brand Marketing Specialist (Marketing): Leading digital brand media campaigns across the US, Canada, and the UK with an accent on creative strategy, media investment, and performance measurement. Focus on managing agency partners, optimizing creative lifecycles, and driving continuous channel testing to improve brand impact and conversion metrics.

Location: Hybrid (Boston/Dublin offices mentioned for in-person interviews)

Salary: $70,000 – $87,000 USD

Company

hirify.global is a leading automotive marketplace dedicated to bringing trust and transparency to the car shopping journey through innovation and a people-first culture.

What you will do

• Determine digital channel mix and investment strategies for platforms like YouTube, Meta, and TikTok.
• Own the creative testing roadmap in partnership with analytics and performance marketing teams.
• Draft creative briefs and project-manage internal teams and external agencies from concept to execution.
• Monitor industry trends and identify opportunities for channel expansion and performance improvements.
• Manage budget planning and reconciliation for all mid-funnel digital brand channels.
• Generate and present monthly performance reports across active regions.

Requirements

• 2+ years of professional marketing experience in consumer brand or performance marketing.
• Deep understanding of creative strategy and production with a focus on business outcomes.
• Strong organizational skills with experience managing budgets and project timelines.
• Exceptional written, verbal, and presentation skills for cross-functional collaboration.
• Familiarity with generative AI tools to optimize creative workflows and production.
• Data-driven decision-making approach balancing brand building with short-term conversions.

Culture & Benefits

• Flexible hybrid work model.
• Comprehensive Total Rewards Package including equity (RSUs).
• Robust time off policies and work-life balance support.
• Daily free lunch and commuting cost coverage.
• Access to employee resource groups (ERGs) and career development programs.
• New car discount and wellness perks like meditation and fitness apps.