Brand Marketing Specialist (AI)

Location: Flexible hybrid model; positions may be based in Boston or Dublin, with in-person interviews potentially required in those offices.

Annual base salary: $70,000–$87,000 USD.

Company

hirify.global operates an automotive marketplace that helps consumers and dealerships complete the car-shopping journey online.

What you will do

• Lead digital brand media campaigns across the US, Canada, and the UK.
• Define digital channel mix and investment strategy across Online Video, YouTube, Meta, TikTok, and other channels.
• Own the creative testing roadmap and develop briefs based on brand stories, customer insights, channel practices, and campaign learnings.
• Coordinate internal creative teams and external agencies, including feedback, approvals, asset trafficking, and asset-library management.
• Partner with analytics and engineering teams to improve digital brand measurement and convert creative insights into optimization strategies.
• Prepare regional performance reports, monitor industry trends, and manage budget planning and reconciliation for mid-funnel digital brand channels.

Requirements

• 2+ years of professional marketing experience, preferably in consumer brand or performance marketing.
• Strong understanding of creative strategy and production, with the ability to connect creative insights to performance metrics and business outcomes.
• Strong creative judgment and experience providing clear direction and feedback to agencies and creative partners.
• Data-driven decision-making skills, balancing long-term brand building with short-term conversions.
• Excellent written, verbal, presentation, organizational, and stakeholder-management skills.
• Experience managing budgets, project timelines, competing priorities, and generative AI tools for marketing workflows.

Nice to have

• Experience in consumer brand marketing or performance marketing.
• Familiarity with generative AI tools for creative optimization and production workflows.

Culture & Benefits

• Flexible hybrid work model and time-off policies supporting work-life balance.
• Equity for employees, with potential discretionary bonuses or incentives and RSUs.
• Career development programs, employee resource groups, and corporate giving initiatives.
• Daily free lunch, new-car discount, meditation and fitness apps, and commuting cost coverage.
• In-person interviews may be required for positions based in Boston and Dublin; candidate travel expenses are not covered.