4 дня назад
Product Marketing Specialist
89 210 - 133 810$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Product Marketing Specialist (B2B/Digital Marketing): Supporting integrated campaigns, product launches, presentations, and digital content for Caterpillar’s digital products with an accent on PowerPoint, Adobe Creative Cloud, cross-functional coordination, and brand quality. Focus on creating audience-specific marketing assets, organizing reviews and approvals, and tracking engagement and adoption results.
Location: Chicago, Illinois, United States; onsite role. Visa sponsorship is not available.
Salary: $89,210–$133,810 per year.
Company
is a Fortune 100 manufacturer of construction and mining equipment, engines, industrial gas turbines, locomotives, and digital solutions.
What you will do
- Support integrated marketing campaigns, product launches, adoption initiatives, and ongoing communications.
- Create and update presentations, one-pagers, emails, web copy, user guides, social content, webinar materials, and other campaign assets.
- Build clear, visually engaging PowerPoint presentations for internal teams, dealers, customers, and leadership.
- Use Adobe Creative Cloud to edit graphics, adapt assets, support basic page layout, and prepare digital content.
- Coordinate timelines, reviews, approvals, feedback, and final deliverables across product marketing, product management, sales, communications, design, agencies, and regional teams.
- Support campaign reporting by collecting engagement, adoption, and content-performance data.
Requirements
- Bachelor’s degree in marketing, communications, advertising, design, business, or a related field, or equivalent practical experience.
- Proficiency in Microsoft PowerPoint and working knowledge of Microsoft 365.
- Experience with Adobe Creative Cloud, including tools such as InDesign, Illustrator, Photoshop, or Acrobat.
- Strong written and verbal communication skills with careful attention to grammar, accuracy, and detail.
- Ability to organize multiple assignments, meet deadlines, incorporate feedback, and follow established processes.
- Collaborative, dependable, and willing to learn new products, tools, and marketing channels.
Nice to have
- Experience with B2B, technology, digital product, or product marketing programs.
- Portfolio or work samples featuring presentations, campaign content, digital assets, or other marketing materials.
- Knowledge of email marketing, social media, web content, marketing automation, analytics, webinars, or video editing.
- Experience with brand guidelines, creative briefs, agencies, vendors, or cross-functional teams.
- Comfort using AI-assisted tools to brainstorm, draft, edit, or improve marketing content.
Culture & Benefits
- Inclusive environment with career development opportunities and exposure to emerging technologies.
- Medical, dental, and vision benefits, paid time off, and parental and adoption benefits.
- 401(k) savings plans, HSA, FSA, disability benefits, and life insurance.
- Career development, tuition reimbursement, employee assistance, wellness programs, and employee discounts.
- Incentive bonus opportunities subject to plan eligibility.
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