Paid Media Specialist (AI)

TL;DR

Paid Media Specialist (Performance Marketing): Managing end-to-end paid advertising operations across Meta, LinkedIn, and emerging AI-driven channels with an accent on technical infrastructure, event tracking, and attribution. Focus on designing structured A/B tests, optimizing conversion setups, and leveraging AI tools for campaign efficiency.

Location: Hybrid (Hoffman Estates, IL, United States)

Company

AI-native premium domain marketplace for startups and established businesses.

What you will do

• Set up and manage paid campaigns across Meta, LinkedIn, Reddit, Quora, and emerging AI/chat ad platforms.
• Build and troubleshoot event tracking, conversion setups, and attribution gaps across all channels.
• Conduct technical audits to identify tracking issues and setup errors.
• Design and execute structured A/B tests across creative, audience, and campaign structure.
• Own performance reporting and analysis to drive optimization actions.
• Evaluate new paid channels and partner with the creative team to test new formats.

Requirements

• 4-6 years of experience in paid media, paid social, or performance advertising.
• Strong technical fluency in platform setup, pixel/event tracking, and analytics implementation.
• Hands-on experience designing and running structured A/B tests.
• Proficiency in GA4 or similar analytics tools.
• Must be based in or able to work in Hoffman Estates, IL.
• Comfortable integrating AI tools into daily campaign execution and analysis.

Nice to have

• Experience testing or launching on newer, less mature ad platforms.
• Experience working within a startup environment.

Culture & Benefits

• Real technical ownership of the paid media foundation and strategy.
• Early exposure to cutting-edge AI-driven advertising channels.
• Direct collaboration with founders and leadership.
• Comprehensive benefits including 401(k), health, dental, and vision insurance.
• Paid time off.