Analyst, Marketing Analytics

TL;DR

Analyst, Marketing Analytics: Deliver analytics and data-driven insights for fundraising programs, products, and multi-channel campaigns with an accent on supporter segmentation, campaign performance reporting, and data operations using BigQuery, Power BI, Salesforce Marketing Cloud, and Google Analytics. Focus on building actionable dashboards and visualizations, managing data protocols and integrations, and supporting mid-campaign optimization while working Eastern Time and visiting the Toronto office up to 6 times per year.

Company

Heart & Stroke advances heart disease and stroke prevention, treatment, and recovery through fundraising and public health impact.

What you will do

• Analyze customer behavior to develop and implement supporter segmentation and communication strategies.
• Evaluate campaign tactics and generate insights to improve communication, upgrade/cross-sell, retention, and lifetime value.
• Deliver accurate daily/weekly/campaign performance reporting and automated dashboards using BigQuery, Power BI, Salesforce Marketing Cloud, and Google Analytics.
• Track media, digital, and offline results during campaigns and recommend mid-campaign changes.
• Support multi-channel direct marketing campaign planning, data operations, and data management (protocols, requirements, UAT, and vendor coordination).
• Provide data and insights to support annual and short-term plans, forecasts, and budgets for program leads.

Requirements

• Location: Must be currently residing in Canada and legally entitled to work in Canada.
• Work schedule: Must work Eastern Time (ET) hours and be able to come to the Toronto office up to 6 times per year.
• Minimum 2 years of analytics or data management experience in a customer-centered organization.
• Experience reporting on mass media campaigns across digital and traditional channels.
• Strong data analysis skills using Excel, SQL, and DAX; experience with data visualization (Power BI or Tableau).
• Experience with CRM systems and cloud analytics environments such as BigQuery, Snowflake, or Redshift; experience with Google Analytics and digital marketing performance management.

Nice to have

• Experience integrating AI tools (e.g., Copilot, Claude) into an analytics workflow.

Culture & Benefits

• Hybrid working arrangements with flexible setup and reimbursement for mobile phones and home office.
• Paid wellness days and personal days.
• Health, medical, dental, and vision benefits.
• Compensation range of $67,000–$82,000 aligned with the compensation framework.

Hiring process

• Application submission by July 27, 2026.
• Interview process with accommodation available for candidates who need support during recruitment.