Paid Media Specialist (Performance Marketing)

TL;DR

Paid Media Specialist (Performance Marketing): Developing and executing multi-channel performance marketing strategies to drive user acquisition and ROI with an accent on paid social and PPC optimization. Focus on analyzing complex KPI data, managing significant budgets, and collaborating with creative teams to maximize campaign efficiency.

Location: Hybrid: Must be based in Mexico City (CDMX) and able to work from the office in Reforma two days a week

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., specializing in uniting media and measurement to eliminate waste and scale growth.

What you will do

• Plan, implement, and optimize multi-channel campaigns (paid social, PPC, display) to meet acquisition and ROI goals.
• Track and analyze key performance metrics including ROI, CPA, CPC, CTR, and ROAS to provide actionable insights.
• Perform audience targeting and segmentation through data analysis and A/B testing.
• Collaborate with creative teams to develop high-performing ad assets and landing pages.
• Manage monthly campaign budgets of $30k+ efficiently across various channels.
• Generate regular reports and provide performance recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• 2-3+ years of proven experience in performance marketing with a focus on user acquisition and conversion optimization.
• Expertise in Google Ads, Facebook Ads Manager, Google Analytics, and Adobe Analytics.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Google Suite.
• Hands-on experience managing monthly campaign budgets of $30k+.

Nice to have

• Master's degree or relevant certifications (Google Ads, Facebook Blueprint).
• Client management and client-facing experience.
• Background in ecommerce or marketing agency environments.

Culture & Benefits

• Unlimited PTO and 16 paid holidays for a strong work-life balance.
• Comprehensive healthcare including major medical, dental, vision, and life insurance.
• Financial benefits including a Savings Fund with a 10% employer match and equity.
• Generous parental leave (16 weeks for birthing parents, 6 weeks for non-birthing).
• Professional growth through LinkedIn Learning, mentorship, and leadership programs.