Paid Media Manager (Marketing)

TL;DR

Paid Media Manager (Marketing): Leading advertising strategy for UK and European markets with an accent on data-driven campaign execution and agency management. Focus on leveraging AI tools, automated bidding, and behavioral insights to scale performance and maximize ROI for hirify.global and Viator.

Location: Must be based in London, UK. This is a hybrid role requiring 1-2 days per week in the London office.

Company

hirify.global is a global travel guidance platform connecting travelers with experiences, accommodations, and restaurants through trusted content and two-sided marketplaces.

What you will do

• Develop and execute comprehensive paid media strategies for UK and European markets.
• Manage day-to-day relationships with external media buying agencies to ensure shared accountability.
• Integrate AI tools and machine-learning solutions into media planning and campaign optimization.
• Allocate and manage regional media budgets to maximize ROI and customer acquisition.
• Lead campaign execution across social, programmatic, video, and app channels.
• Advise cross-functional teams on regional nuances and digital marketing landscapes.

Requirements

• 7+ years of experience in paid media, digital advertising, or media planning.
• Deep understanding of UK and European digital marketing ecosystems.
• Proven experience managing external marketing or media buying agencies.
• Strong background in managing complex, high-budget campaigns with agile execution.
• Expert-level knowledge of major digital ad platforms like Google Ads, Meta Ads, and TikTok.
• Demonstrated ability to use AI tools to improve efficiency and decision-making.

Nice to have

• Experience in traditional/offline media buying (OOH, TV, Radio, Print) in Europe.
• Previous experience in travel, hospitality, or global marketplace sectors.
• Familiarity with advanced marketing attribution models and media mix modeling (MMM).

Culture & Benefits

• Competitive compensation packages with annual bonuses.
• Flexible work-life balance with a remote-friendly approach.
• Annual lifestyle benefit for travel or wellness.
• Tuition assistance for professional development.
• Donation matching program for charitable contributions.
• Travel perks and discounts across the group.