Head of Marketing (Traveltech)

TL;DR

Head of Marketing (Traveltech): Developing and owning the full marketing strategy, including brand positioning and media planning, with an accent on scaling a digital-first consumer brand. Focus on integrating brand and performance marketing, leading a cross-functional team, and leveraging AI for content and search strategy.

Location: Hybrid in Bristol, UK

Company

hirify.global is a challenger brand in the ski holiday market using clever tech to provide flexibility and discoverability for mountain lovers.

What you will do

• Own the integrated media plan across paid (Meta, search, display), earned (PR, partnerships), and owned (email, SEO, social) channels.
• Define brand positioning, standards, and the creative sign-off process to ensure brand consistency.
• Oversee the content roadmap and AEO/SEO prioritization to drive measurable organic growth.
• Manage relationships with tourism boards and brand partners to enhance earned media and reputation.
• Establish the KPI framework for brand health and report marketing ROI to the leadership team.
• Line manage a team of five marketers, setting development plans and managing production budgets.

Requirements

• Proven experience owning both brand and performance marketing strategies.
• Track record of building or scaling consumer brands within digital-first or scaleup environments.
• Proficiency in analyzing attribution data, brand trackers, and channel performance dashboards.
• Strong creative instincts and a high standard for brand alignment.
• Experience managing internal teams alongside external agencies and freelancers.
• Must be based in or able to work hybrid in Bristol, UK.

Nice to have

• Passion for skiing or being an outdoorsy person.
• Experience with ASA/ATOL guidelines or other regulated advertising environments.
• Knowledge of AEO and the evolving search landscape.

Culture & Benefits

• 25 days annual leave plus bank holidays and 4 additional wellbeing days.
• Hybrid working policy allowing balance between home and the Bristol office.
• Vitality health insurance and enhanced parental leave.
• hirify.global holiday credit and additional holiday discounts.
• £300 work-from-home budget and a vibrant company social calendar.

Hiring process

• Screening call with the TA Lead.
• Initial call with the CMO.
• Core Interview including a portfolio review and skill-based questions.
• Culture Add Interview with the co-founder.