Manager, Qualitative Consumer Insights (Market Research)

TL;DR

Manager, Qualitative Consumer Insights (Market Research): Delivering high-quality qualitative research and consultative client engagement with an accent on ethnography, semiotics, and design thinking. Focus on translating cultural and behavioral insights into strategic recommendations and mentoring junior researchers to ensure delivery excellence.

Location: Singapore (47 Scotts Rd)

Company

NIQ is the world’s leading consumer intelligence company, providing a comprehensive understanding of consumer buying behavior through advanced analytics and state-of-the-art platforms.

What you will do

• Lead the design and delivery of qualitative research projects using in-depth interviews, focus groups, and ethnographies.
• Translate complex consumer insights into strategic recommendations that influence client decision-making.
• Mentor junior researchers in moderation, synthesis, storytelling, and project management.
• Develop research frameworks and analytic structures grounded in qualitative best practices.
• Support business development through proposal writing, solution design, and client pitching.
• Collaborate with Sales, Customer Success, and Operation teams to deliver integrated insights solutions.

Requirements

• Bachelor’s or Master’s degree in Psychology, Sociology, Anthropology, Communications, Marketing, or related fields.
• 5–7 years of experience in qualitative research within an agency, consultancy, or client-side team.
• Hands-on expertise in moderating, ethnography, or design thinking.
• Proven ability to manage end-to-end qualitative projects, including timelines and budgets.
• Ability to operate effectively in a fast-paced, multicultural, and multi-market environment.

Nice to have

• Experience in Semiotics, Behavioural Science, or other advanced qualitative approaches.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• Access to LinkedIn Learning.
• Employee Assistance Program (EAP).