Manager, Qualitative (Consumer Insights)

Location: 47 Scotts Rd, Singapore, Singapore

Company

hirify.global is a global consumer intelligence company providing consumer buying behaviour insights, advanced analytics, and retail measurement across more than 100 markets.

What you will do

• Lead the design and delivery of qualitative research projects across Singapore, Malaysia, and the broader APAC practice.
• Conduct in-depth interviews, focus groups, ethnographies, cultural immersions, and related qualitative research.
• Develop research frameworks, discussion guides, analytical structures, and compelling insight narratives.
• Act as a primary client contact and translate consumer insights into strategic recommendations.
• Support business development through proposal writing, solution design, and pitching.
• Mentor junior researchers and contribute to training, thought leadership, and qualitative practice development.

Requirements

• Bachelor’s or Master’s degree in psychology, sociology, anthropology, communications, marketing, or a related field.
• 5–7 years of qualitative research experience in an agency, consultancy, or client-side insights team.
• Hands-on expertise in moderation, focus groups, in-depth interviews, ethnography, cultural insight work, or design thinking.
• Experience managing end-to-end qualitative projects, clients, timelines, and budgets.
• Strong storytelling, synthesis, presentation, stakeholder management, and project management skills.
• Ability to work in a fast-paced, multimarket, multicultural environment.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• LinkedIn Learning access.
• Employee Assistance Program.
• Recruitment may include AI-supported résumé screening, assessments, scheduling, matching, and communication, with final decisions made by humans.